I'm in the process of setting up a portable 230v winch using a generator, and I came across this, it's discussion of 12v/24v winches but it shows the huge current a vehicle mounted winch can draw when under full load which is why I won't use one for log pulling.
Moral - small 12v winches will fry your wiring if you ask them to do too much. Never mind that they claim to pull 12000 lbs! Your engine won't be able to rev fast enough to supply the battery with the Amps needed and wiring probably won't cope!.