I've read posts about correct use of moisture meters so I thought I'd carry out my own experiment. I took a two year seasoned, split, sweet chestnut log from my dry, under cover stock. I measured the moisture three ways:
1. Along the grain in three locations
2. Across the grain in three locations
3. On the end grain in three locations
The averaged results were 20%, 18% 17%
Then I spilt and cut the log again to measure the moisture inside. The results, averaged again, were: 20%, 20%, 21%.
So it does look as though measuring on the end grain is the least consistent method, but they are all quite close.